Thematic Events as an Experiential Marketing Tool Kite Festival on the Experience Stage

AKYILDIZ M., TOKAY ARGAN M., ARGAN M., SEVİL T.

International Journal of Sport Management Recreation & Tourism, vol.12, pp.17-28, 2013 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 12
• Publication Date: 2013
• Journal Name: International Journal of Sport Management Recreation & Tourism
• Page Numbers: pp.17-28
• Bilecik Şeyh Edebali University Affiliated: Yes