Akademik Veri Yönetim Sistemi
9. IERFM ECONOMIC RESEARCH AND FINANCIAL MARKETS CONGRESS WITH INTERNATIONAL PARTICIPATION, Bursa, Türkiye, 8 - 10 Mayıs 2025, ss.17, (Özet Bildiri)
Startups are leading disruptive innovations in the field of financial technology, as in many other sectors. Startups operating in this field are called “fintech” and are defined as companies that offer innovative solutions resulting from the integration of financial services with technology. The products and services offered by financial technology companies as solutions have created a significant transformation in the financial sector by offering user-friendly solutions as well as being low-cost, fast and easy to access for both businesses and consumers. This transformation created by fintechs also forces traditional financial institutions to develop innovative solutions. In order to protect their competitive advantage and customers, banks and other financial institutions in particular are collaborating with fintechs or accelerating their own digital transformation processes. In addition, the effective use of advanced technologies such as blockchain, artificial intelligence and big data by fintechs contributes to financial services becoming more personalized, secure and efficient. While this dynamic ecosystem redefines the ways of doing business in the financial world, both policy makers and traditional institutions emphasize the importance of investing in such startups in order not to fall behind the competition. In this context, this study examined the share of fintechs in total investments made in startups in Türkiye and its change over the years. Between 2019 and 2024, investments made in fintechs were among the top five sectors every year in terms of both amount and number of investments made in startups in Türkiye. While the total investment made in fintechs in Türkiye in 2019 was 4.3 million dollars (USD), this amount increased by approximately 45 times in 2024 and reached 194.5 million dollars. The increase in investments made in fintechs over the years has increased the quality of the services in this field, and it has become one of the sectors that receives the most investment and produces successful startups in Türkiye, especially in areas such as payment systems, digital banking, insurance technologies and cryptocurrency technologies.