Edutainment Applications in Marketing Courses Findings from Focus Group Studies in Turkey

ARGAN M., SEVER N. S., TOKAY ARGAN M.

IABD's 21th Annual Meeting, Business Research Yearbook:, St.Louis, Missouri., United States Of America, 22 - 24 April 2008, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: St.Louis, Missouri.
• Country: United States Of America
• Bilecik Şeyh Edebali University Affiliated: Yes