The Impact of Persuasion and Uncertainty on Perception of Viral Marketing Activities
Journal of Business and Economics, vol.6, no.8, pp.1459-1466, 2015 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 6 Issue: 8
- Publication Date: 2015
- Journal Name: Journal of Business and Economics
- Page Numbers: pp.1459-1466
- Bilecik Şeyh Edebali University Affiliated: Yes