The Impact of Persuasion and Uncertainty on Perception of Viral Marketing Activities | AVESİS

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The Impact of Persuasion and Uncertainty on Perception of Viral Marketing Activities

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Journal of Business and Economics, vol.6, no.8, pp.1459-1466, 2015 (Peer-Reviewed Journal)

Publication Type: Article / Article
Volume: 6 Issue: 8
Publication Date: 2015
Journal Name: Journal of Business and Economics
Page Numbers: pp.1459-1466
Bilecik Şeyh Edebali University Affiliated: Yes