Sale and Competition Effect of Team Icons As Mascot and Nicknames Fan Based Study in Turkey


ARGAN M., TOKAY ARGAN M., ÖZER A., DÖLARSLAN E. Ş.

International Academic Conference on Management, Economics and Marketing in Budapest 2016, Hungary, Hungary, 15 - 16 April 2016

  • Publication Type: Conference Paper / Full Text
  • City: Hungary
  • Country: Hungary
  • Bilecik Şeyh Edebali University Affiliated: Yes