The effect of perceived financial well-being on domestic product purchase during covid-19: moderating role of prosocial consumer ethnocentrism and income

PAYLAN M. A., KAVAS Y. B.

8th International Conference on Contemporary Marketing Issues, Virtual Conferece, Virtual Conference, Greece, 11 - 13 September 2020, pp.81-88, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Virtual Conference
  • Country: Greece
  • Page Numbers: pp.81-88
  • Bilecik Şeyh Edebali University Affiliated: Yes