The Effect of Facebook User Involvement on Social Network Loyalty Mediating Role of Satisfaction

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ÖZER A., TOKAY ARGAN M., ARGAN M., DÖLARSLAN E. Ş.

International Academic Conference on Management, Economics and Marketing in Budapest 2016, Hungary (IAC-MEM, HUNGARY, Hungary, 15 April - 16 September 2016, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: HUNGARY
• Country: Hungary
• Bilecik Şeyh Edebali University Affiliated: Yes