Akademik Veri Yönetim Sistemi
Sosyal Mucit Academic Review , cilt.5, sa.1, ss.50-93, 2024 (Hakemli Dergi)
The aim of the study is to comprehensively examine the meanings attributed by entrepreneurs in Türkiye to success criteria, both at individual, organizational, and societal levels, and to analyze the interpretations of these criteria. The literature on entrepreneurial success suggests the need for investigating how entrepreneurs in developing countries like Türkiye perceive and prioritize success, given the limited research conducted in these regions. The meanings created through different subjective perceptions of entrepreneurship are essential elements for understanding the unique market mechanisms specific to that country. Entrepreneurial characteristics are not universal nor do they have a specific rule, and the relevant success criteria are discussed separately in the literature. Qualitative research approach was employed to analyze 120 videos from the "StoryBox" channel on YouTube, where the success criteria of entrepreneurs were discussed. The video contents were examined and subjected to thematic analysis. Data collection ends when entrepreneurs consistently emphasize similar and recurring success criteria in the analyzed videos, indicating a saturation point. The findings indicate that Turkish entrepreneurs define and interpret entrepreneurial success qualitatively through three thematic perspectives (individual, organizational, and societal) and six sub-categories, reflecting their unique interpretations. The findings align with the general trend in the literature, but they highlight distinct success criteria unique to Türkiye, such as individual-level resilience and gratitude, organizational-level competitiveness (jealousy) and inclination towards luxury consumption, and societal-level forward-thinking. This study holds significance for understanding the entrepreneurial profile and its role in value creation processes.