Sensation seeking and conspicuous consumption in event-based activities: the mediation role of fear of missing out (FoMO)

Dursun M. T., Argan M., TOKAY ARGAN M., Dinç H.

International Journal of Event and Festival Management, cilt.14, sa.4, ss.488-502, 2023 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 14 Sayı: 4
  • Basım Tarihi: 2023
  • Doi Numarası: 10.1108/ijefm-02-2023-0020
  • Dergi Adı: International Journal of Event and Festival Management
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Hospitality & Tourism Complete, Hospitality & Tourism Index
  • Sayfa Sayıları: ss.488-502
  • Anahtar Kelimeler: Conspicuous consumption, Fear of missing out, Sensation seeking
  • Bilecik Şeyh Edebali Üniversitesi Adresli: Evet

Özet

Purpose: Numerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact. Design/methodology/approach: A questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables. Findings: The findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship. Originality/value: The results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.