1 Argan M Nurtanış Velioğlu M and Tokay Argan M 2007 Audience Attitudes Towards Product Placement In Movies A Case From Turkey The Journal of American Academy of Business Cambridge 11 1 161 167 March 2007


ARGAN M., NURTANIŞ VELİOĞLU M., TOKAY ARGAN M.

The Journal of American Academy of Business, Cambridge, vol.11, no.1, pp.161-167, 2007 (Peer-Reviewed Journal)