İade Davranışlarının Karanlık Yüzü: Karanlık Üçlü Kişilik Özellikleri ve Tüketici Anomisinin Wardrobinge Yönelik Tutum ve Niyet Üzerindeki Etkisi

This study contributes to test both dispositional and normative antecedents of "wardrobing" within a single model. The findings suggest that the "Dark Triad" should be analyzed at the level of its individual dimensions rather than as a monolithic construct, and that the influence of anomie may not be unidirectional, contrary to common assumptions in the literature. In this sample, wardrobing is driven more by image management than by a normative detachment. A key contribution of this research is that it provides the first empirical assessment—using data from Turkey—of the relative weight of personality-based and norm-based antecedents in explaining wardrobing. For practitioners, it is recommended that, rather than imposing blanket restrictions on returns, policies should be differentiated based on product categories where the desire for visibility is high (e.g., luxury fashion, accessories, formal wear); this approach could curb abuse without penalizing legitimate consumers. Limitations include the use of a convenience sample skewed toward younger individuals, a cross-sectional design that precludes causal inference, and the potential for social desirability bias, given the ethically contentious nature of the behavior. Future research should re-examine this model using more balanced samples, context-specific measures of anomie, and data on actual (rather than self-reported) behavior; furthermore, it should investigate whether the negative impact of anomie on attitudes holds true across different age groups and cultural contexts.