Akademik Veri Yönetim Sistemi
Journal of Nonprofit and Public Sector Marketing, 2025 (ESCI, Scopus)
Prior studies have investigated donation behavior across different groups; however, limited research has systematically examined how political ideologies shape the underlying motivations for donating. Accordingly, this study explores why individuals adhering to three ideologies (conservatism, kemalism, and nationalism) engage in donation behavior. Data were collected through focus groups and semi-structured interviews and then analyzed using qualitative content analysis. As a result, six distinct themes representing common and unique donation motivations among ideological adherents were identified. Individuals in all three groups commonly make donations motivated by warm glow-giving. Conservatives’ and kemalists’ donations mitigate their feelings of guilt. Nationalists and kemalists view donations as a means to achieve value congruence with the adhered group. Conservatives make donations with the expectation of receiving rewards hereafter. Donations are crucial for Kemalists to gain recognition in society. Lastly, nationalists regard helping others as a civic duty. By linking political ideology with donation behavior, the study advances theoretical understanding of ideological drivers of giving and provides practical insights for nonprofit organizations to develop ideology-sensitive donor engagement strategies.