E CRM applications of soccer teams as a strategic tool a content analysis of English Premier League and Turkish Super League

ARGAN M., TOKAY ARGAN M., KÖSE H., SEVDA G.

Journal of Sport Management Research, vol.4, pp.1-11, 2012 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 4
  • Publication Date: 2012
  • Journal Name: Journal of Sport Management Research
  • Page Numbers: pp.1-11
  • Bilecik Şeyh Edebali University Affiliated: Yes