Ambush Effects of Virtual Advertising in Televised Soccer Matches A Study on Turkish Viewers


ARGAN M., SEVER N. S., TOKAY ARGAN M.

13th International Conference on Corporate and Marketing Communications, Ljubljana, Slovenia, 24 - 26 April 2008, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Ljubljana
  • Country: Slovenia
  • Bilecik Şeyh Edebali University Affiliated: Yes