Ambush Effects of Virtual Advertising in Televised Soccer Matches A Study on Turkish Viewers

ARGAN M., SEVER N. S., TOKAY ARGAN M.

13th International Conference on Corporate and Marketing Communications, Ljubljana, Slovenia, 24 - 26 April 2008, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Ljubljana
• Country: Slovenia
• Bilecik Şeyh Edebali University Affiliated: Yes