Perspectives on Strategic Role for use of Sport Sponsorship in Branding: Case of International Airline from Turkey.
Marketing and Branding (IC17Hong Kong Conference), Hong Kong, Hong Kong, 20 - 22 January 2017, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: Hong Kong
- Country: Hong Kong
- Bilecik Şeyh Edebali University Affiliated: Yes