Perspectives on Strategic Role for use of Sport Sponsorship in Branding: Case of International Airline from Turkey.

ARGAN M., TOKAY ARGAN M.

Marketing and Branding (IC17Hong Kong Conference), Hong Kong, Hong Kong, 20 - 22 January 2017, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Hong Kong
• Country: Hong Kong
• Bilecik Şeyh Edebali University Affiliated: Yes