INFLUENCER MARKETING: ARE INFLUENCERS’ LEGITIMACY AND BRAND IMAGE IMPORTANT FOR ATTITUDE TOWARDS THE BRAND?

PAYLAN M. A., BORA SEMİZ B.

EGE 11TH INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES, İzmir, Turkey, 01 June 2024, pp.525-539, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.525-539
  • Bilecik Şeyh Edebali University Affiliated: Yes