Self-Construal and Willingness to Purchase Foreign Products: The Mediating Roles of Consumer Cosmopolitanism and Ethnocentrism
DOĞAN M., YAPRAK A.
Academy of Marketing Science (AMS) Annual Conference, United States Of America, 18 May 2016, (Full Text)
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Publication Type:
Conference Paper / Full Text
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Doi Number:
10.1007/978-3-319-45596-9_277
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Country:
United States Of America
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Bilecik Şeyh Edebali University Affiliated:
Yes