PERAKENDE ZİNCİRLERİNİN MARKALAMA STRATEJİLERİ ÜZERİNE BİR ARAŞTIRMA: “4R YAKLAŞIMI” TEMELİNDE TÜKETİCİDEKİ SÜPERMARKET “MARKA” ALGISI

ARICI A., TOKAY ARGAN M.

ICRES 2016: International Conference on Research in Education & Science, Muğla, Turkey, 19 - 22 May 2016

  • Publication Type: Conference Paper / Full Text
  • City: Muğla
  • Country: Turkey
  • Bilecik Şeyh Edebali University Affiliated: Yes