PERAKENDE ZİNCİRLERİNİN MARKALAMA STRATEJİLERİ ÜZERİNE BİR ARAŞTIRMA: “4R YAKLAŞIMI” TEMELİNDE TÜKETİCİDEKİ SÜPERMARKET “MARKA” ALGISI
ICRES 2016: International Conference on Research in Education & Science, Muğla, Turkey, 19 - 22 May 2016, (Full Text)
- Publication Type: Conference Paper / Full Text
- City: Muğla
- Country: Turkey
- Bilecik Şeyh Edebali University Affiliated: Yes