İKNA VE BELİRSİZLİĞİN REKLAM ALGISI ÜZERİNDE ETKİSİNİN VİRAL REKLAM VE TELEVİZYON REKLAMLARI KAPSAMINDA KARŞILAŞTIRILMASI

TORUN T.

The Sakarya Journal of Economics, vol.4, no.2, pp.1-19, 2015 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 4 Issue: 2
• Publication Date: 2015
• Journal Name: The Sakarya Journal of Economics
• Page Numbers: pp.1-19
• Bilecik Şeyh Edebali University Affiliated: Yes